年度112
論文名稱The Impact of Emotional Appeals and Brand Awareness on Purchase Intentions: The Mediating Role of Electronic Word-of-Mouth in Facebook Live Streaming
會議名稱Singapore Economic Review Conference (SERC) 2024
會議開始時間2024-07-31
全部作者Tseng, Tzu-lan; Eric Denilson
備註會議論文